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11th Street Bridge Project DBE Project Management Team Hosts Marketing Toolbox Workshop

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Moderated by Terry Garrett, CEO, Capitol Management and Information Engineering Services and a member of the 11th Street Bridge DBE Project Management Team, the workshop focused on the latest trends in marketing: social media, public relations, branding/design, and business development, and how they can be effectively used to assist construction-related companies in growing and maintaining business, contracts, and clients.

11th Street Bridge DBE Project Management Team member Rosalind Styles, President and Chief Executive Officer of Capital City Associates, and Linda Fennell, Manager of the District Department of Transportation’s (DDOT) DBE Supportive Services Program, welcomed the guests. Members of Tina Boyd & Associates, a DC-based business development and outreach firm, used scenarios that relate to the construction industry to engage the audience and help them visualize ways to use these tools to reach their business development goals. “The panel’s main objective was to have the attendees leave the workshop feeling confident and ready to implement affordable marketing strategies,” says Kimberly H Ross, public relations and outreach consultant. “The attendees were very engaged and ready to try a few new things.”

One of the hottest topics, “Pros and Cons of Social Media,” was tackled by social media guru Sean Fennington. He fielded tough questions such as “Should a company post a price list or discounts on their Facebook page?” and “How often should my company post new information to the media page?” The public relations segment focused on straightforward ways to gain positive market exposure, including an exercise which helped attendees successfully build a key message tailored to double as an “elevator pitch.” Brand/Design expert Romain McLean brought colorful brand samples and identified elements to make a logo and website notable. Marketing and development expert Tina Boyd rounded out the discussion with advice on business development and the importance of positioning, following-up and getting ahead of the procurement curve. In addition to the procurement forecast document from a previous DDOT outreach session, the audience received four reference guides based upon the presentations to review and implement.

For more information and to follow the 11th Street Bridge Project’s progress, please visit the project page. To join the project or Anacostia Waterfront Initiative community contact list or ask questions, please email ddot.awi@dc.gov or call 202-741-8528.

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